April 4, 2015
The nation’s power brokers joined Southern California’s luxury real estate top dogs at Haute Residence.com’s second annual L.A. Luxury Real Estate Summit, which took place April 8 in The London Hotel’s Kensington Ballroom in West Hollywood. The biggest names in luxury real estate discussed how to be successful in real estate and what’s next for California’s booming real estate market.
The event was moderated by Timothy Lappen, Esq., founder and chairman of Luxury Home Group, a real estate legal group, and hosted by Seth Semilof, publisher of luxury publications Haute Living, Haute Residence, and Haute Time.
Kicking off the summit, real estate experts on the “Power Players Under 40” panel, focused the conversation on how appearing as a real estate professional on a reality TV show has affected their public image as well as their business.
After a lunch catered by The London Hotel, the power brokers on the “$100 Million Producers” panel–Chris Cortazzo, Jade Mills, Jeff Hyland, Joyce Rey, Kurt Rappaport, Linda May, Myra Nourmand, Randy Solakian, and Suzanne Perkins–took to the podium to discuss how to reach foreign buyers and grow a network. They explain that the key is traveling and networking as well as forming relationships with fellow agents.Jade Mills, Jeff Hyland, and Joyce Rey talk about forming relationships and growing a real estate network.
“It’s going out there all of the time to conferences. It’s traveling. You may have a great friend who’s got a great estate, and they refer you to that property, and you can sell it locally or internationally. But it’s the people they introduce you to, and those are your contacts. Between that and knowing brokers in every major market, your success is pretty sold,” says Jeff Hyland of Hilton & Hyland.
Myra Nourmand chimes in, “Listings are the name of the game. If you have the listing, the buyers will come. The international buyers find me because if I have a listing in Beverly Hills that is high-end, I can promise you that the 6-2-6 numbers start coming in on my phone, and I take those calls, I do the showings. Many times, those brokers from that area don’t know the Beverly Hills market and they ask me to work with them with their buyers…”
High-tech drones, which are used to capture aerial and exterior views of high-end homes, were on dispaly throughout the ballroom during both panel discussions.
As a parting gift and a thank you on behalf of Haute Residence, luxury handbag designer Farbod Barsum, who also made an appearance at the summit, gifted VIPs with assorted alligator key chains (retailing for $148).